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USPB Frozen Program
New!! Frozen Potato Product Newsletter, Volume 1, Issue 1, Fall 2007 ( Click to View Newsletter)
Frozen potatoes account for over 50% of total US potato exports. The USPB is dedicated to maintaining and growing international market share for US potatoes. The International Frozen Program focuses on fries but also markets the abundanceof frozen product varieties available from US frozen processors. This approach spurs new growth opportunities for US potatoes by increasing usage of and creating new channels for US frozen potatoes.
The following strategies achieve the overall goal of expanding market penetration for US frozen potato products:
- Expand sales with new products and through new channels
- Establish US fries as the standard in developing and emerging markets
- Explore new markets
- Market maintenance
- Create a positive frozen potato profile
- Continue market access and issues management
There are many educational and support components to ensure US frozen potatoes flow overseas. Frozen program activities are country specific in nature to ensure market needs are met, but generally include:
- Value Purchasing, Preparation & Marketing Seminars
- One-on-One Training: Chain and Recipe Development
- Tie-In & Promotional Support for New Product and Menu Launches
- Promotional Awarding and Training
- Menu Development & Partnering
- Material Development: Brochures, Videos, Recipes
- Key Importer/ Distributor Support & Education
- US Frozen Processor Support
- Nutritional & Frozen Potato Attribute Work
- Educational Reverse Trade Missions for Purchasers, Nutritionists & the Media
- Market Access Barrier Work
Current Target Markets:
Japan, China, South Korea, Singapore, Malaysia, Philippines, Thailand, Vietnam, Indonesia and Mexico.
Staff Contact:
Susan Weller
Direct Dial: (303) 873-2324
E-mail: susanw@uspotatoes.com
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