Research & Evaluation

The development of a sound market promotion program is based on sound information. The USPB invests in the best consumer, market, and industry data, within budgetary guidelines in order to provide the entire industry with the most recent and accurate data and information with which to make proactive and informed decisions.

Research lays the foundation for all USPB programs, and it also supports our activities with industry stakeholders--shippers, processors and exporters. Given the rapidly changing environment, it is critical to continually update and add to our research library to ensure programs and activities stay in tune with the marketplace.

The USPB continues to support the industry in its ability to increase demand by conducting core research and analysis.  Understanding the consumer, the market and the drivers that impact change are critical to increasing demand for potatoes throughout the world.

For a list of research studies and analyses available for US potato industry use, click here.