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Research Reports
The USPB offers an abundance of research reports and analyses to help you make informed decisions. Information is categorized by program. Some reports are available on-line, while others may be ordered via e-mail.
Please note: USPB research, reports and analyses are for the exclusive use of the United States potato industry.
Consumer/Demographic | Retail | Foodservice | Innovation | International
Consumer/Demographic
The way consumers eat potatoes is very different that just 10 years ago. The following research will help you understand the trends and more effectively connect with those valuable consumers.
National Eating Trends--NPD Group / NPD Foodworld Reports (email to request a copy)
In-home dinner trends and their effect on potatoes
Attitude and Usage Study—Ipsos/Insight (email to request a copy)
Consumer attitudes and perceptions towards potatoes
Hispanic Consumers Study—About Marketing Solutions (email to request a copy)
Complete study of the Hispanic potato market from size, scale and scope to purchasing patterns
Packaging Study—Decision Analyst Reports (email to request a copy)
Tested packaging concepts and innovations: what works and what doesn’t work with key segments of consumers.
Retail
Understand the retail environment. Discover the changes that the potato industry can make to be more profitable.
Potato Sales in US Supermarkets & Potato Sales in Ethnic US Supermarkets --A.C. Nielsen Reports (email to request a copy)
Potato products sales are measured: bagged fresh, dehydrated (specialty and mashed), canned, chips, frozen and refrigerated. Data based on weekly measurements (including scanner records) among scientifically selected and controlled sample of: 3100 stores, 800 retailers, 52 major markets.
Profit Opportunities in the US Fresh Potato Market —USPB VP, Domestic Marketing, Mac Johnson
Opportunities to adjust potato pricing upward without negative consequences on consumer purchases.
The following “Toolkits” contain volumes of research and analysis to help grower/shippers partner with retailers, in order to effectively connect with consumers. Click on the titles to download the full Toolkits.
Re-Inventing the Potato—Retail Marketing Toolkit
USPB and industry review, consumer and trade practice updates, category management trends and best practices, program ideas and implementation
The Research Advantage <link to researchadvantage.pdf>
Consumer demographics, consumer attitudes and eating habits, changing retail environment, Potato Packaging Study, A.C. Nielsen scanner data (Compilations of the Attitude & Usage Study, Eating Trends Research, A.C. Nielsen Data, Packaging Research, New Concept Tests)
Re-Engineering the Potato—Retail Marketing Toolkit <linkto reengineeringthepotato.pdf>
Consumer research updates, key consumer groups, potato nutrition and the consumer, category development pyramid, top five best practices, category concept test results, category promotion and ad practices
Revitalize Your Potato Sales
Research, presentation materials and sales tips, samples of packaging, marketing and promotional items…your guide to creating proposals, presentations and generating increased sales.
USPB Retail Portal is a password-protected web site that gives the US potato industry and retailers access to a wealth of resources, including: Healthy MR. POTATO HEAD and Healthy Potato program materials, Promotion materials; Comparison market data; Retail trend data; and a Best Practice Interactive Planning Tool that can be used to gather recommendations on how to grow your potato category sales.
FOODSERVICE
Foodservice Channel Performance and the Potato’s Role-- CREST/NPD Group (email to request a copy)
Potato eating trends at US foodservice
Opportunity Identification—Technomic (email to request a copy)
Potential growth segments for potatoes in foodservice
Frozen Potato Product Sales to US Foodservice—IFMATRAC (email to request a copy)
Potato Dollar and Pound Foodservice Sales—IFMATRAC (email to request a copy)
2002-2005 quarterly performance of potato sales at foodservice
The Right Choice—USDA Grade A Extra Long Fancy Frozen Fries (email to request a copy)
Product reference guide to help foodservice outlets become a more informed and effective purchasers of US frozen potato products.
Innovation
Innovative potato products that offer interesting, quick-to-prepare potato meals can put potatoes back on dinner plates of one- and two-person households…and bring profits back to the industry. Learn how the US potato industry put this concept to work.
Convenientized Recipes Using
Fresh Potatoes---Developed
by the USPB’s Food Innovation Marketing Partner,
Turover Straus, here are 21 recipes that will enable consumers
to quickly and conveniently prepare one-dish meals and
side dishes using potatoes. Most recipes are for the microwave
and a few for the stove-top and outdoor grill. All are
designed to “convenientize” the fresh potato
to fit today’s lifestyles! Enjoy!!!
Opportunity Identification—Turover Straus
Alternate uses for chipping potatoes and innovation in the retail fresh market;
Learning from Success: A Study of the United Kingdom Fresh Potato Market--USPB President & CEO, Tim O'Connor
A study of how UK growers and retailers partnered and brought consumer-directed products to the marketplace. The US industry can learn from these concepts and practices to bring innovation to the US potato industry.
INTERNATIONAL
The Global Database gives the US potato industry international research, including:
- Up-to-date information about international markets for fresh, processed, and seed potatoes, assembled with the help of the US potato industry, US embassies, agricultural trade offices, and agricultural attaches in each of the countries represented.
- On-line documents with USPB articles and reports which users can download and view.
- USDA Maximum Residue Level (MRL) database, which growers and shippers are encouraged to use to compare MRLs in export markets against US MRLs to determine if foreign residue levels could be problematic.
This is a password-protected web site, so registration is required prior to your first visit.
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