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Frozen Potato Products

Frozen potatoes account for over 50% of total US potato exports. The USPB is dedicated to maintaining and growing international market share for US potatoes. The International Frozen Program focuses on all frozen potato products available from US frozen processors. This approach spurs new growth opportunities for US potatoes by increasing usage of and creating new channels for US frozen potatoes.

The following strategies achieve the overall goal of expanding market penetration for US frozen potato products:

Expand sales with new products and through new channels

  • Expand sales with new products and through new channels
  • Establish US fries as the standard in developing and emerging markets
  • Explore new markets
  • Market maintenance
  • Create a positive frozen potato profile
  • Continue market access and issues management

There are many educational and support components to ensure US frozen potatoes flow overseas. Frozen program activities are country-specific in nature to ensure market needs are met, but generally include:

  • Value Purchasing, Preparation & Marketing Seminars
  • One-on-One Training: Chain and Recipe Development
  • Tie-In & Promotional Support for New Product and Menu Launches
  • Promotional Awarding and Training
  • Menu Development & Partnering
  • Material Development: Brochures, Videos, Recipes
  • Key Importer/Distributor Support & Education
  • US Frozen Processor Support
  • Nutritional & Frozen Potato Attribute Work
  • Educational Reverse Trade Missions for Purchasers, Nutritionists & the Media
  • Market Access Barrier Work


Current Target Markets:

Japan, China, Mexico, South Korea, Philippines, Malaysia, Thailand, Indonesia, Vietnam, the Dominican Republic, Costa Rica, Guatemala, El Salvador, Honduras, and Nicaragua.

Staff Contact:

    Susan Weller
    Direct Dial: (303) 873-2324
    E-mail: susanw@uspotatoes.com

 

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