This program was developed to identify what the USPB could do to expand opportunities for dehy on the domestic market. Please visit Domestic Dehydrated Potato Marketing to read more about how the USPB is supporting the industry in its ability to increase demand.

The US dehy market has a presence at retail, foodservice and as an ingredient, primarily in the production of fabricated potato chips and snacks, but also in some bakery applications, i.e. Potato Bread, etc.

The retail market (supermarkets) is worth approximately $329 million and 98 million pounds. Over the past five years, dollar value has slowly increased but pound volume has declined. The foodservice market is dominated by institutional foodservice (colleges, hospitals, nursing homes), with limited usage in other segments, except one major quick serve restaurant.

Following meetings with the dehydrators, it was determined there are specific activities the USPB could undertake to increase the demand for dehy:

• Identify new usage opportunities, specifically application studies within the bakery sector
• Communicate new applications to both processors and the bakery industry
• Support processors in developing markets with the new applications

Staff Contact:

    Kathleen Triou, Vice President
    Direct Dial: (303) 369-7783
    E-mail:ktriou@uspotatoes.com