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| HEADLINES (Click on headline for full story): | February 22 , 2008 |
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The USPB Public Relations team scored a direct hit in the March issue of bon appétit, on newsstands now. This six-page feature story includes beautiful photography and mouth watering recipes, all while extolling the virtues of the Russet as “the perfect potato”. What do the Chinese New Year, Pierce Brosnan and the Super Bowl have in common? Give up? Check out www.potatounderground.com to find out WHY CARBS ARE THE NEW DIET CRAZE. PASS THE POTATOES! HERE’S HOW CARBS CAN ACTUALLY HELP YOU SLIM DOWN “Potatoes get a bad rap as little more than a waist-thickening waste of calories. But amazing new research puts spuds squarely at the center of the latest weight-loss buzz, along with other unfairly maligned carbs such as corn and rice. For the full story on the role of potatoes as a resistant starch, visit http://www.msnbc.msn.com/id/23189188/ and http://www.adajournal.org/article/PIIS0002822307019323/abstract US FROZEN POTATOES FEATURED ON ONLINE SHOPPING SITES IN KOREA Auction, the second largest online shopping mall in Korea, launched US frozen potatoes in December. This follows G-Mart, which added frozen potatoes from the US to its site in September. Both sites offer a wide range of frozen products from all US processors including shoestring, crinkle cut, tater tots, deli wedge, coated fries, baby bakers, red skin dice, basket weave and potato pancakes. To view the sites and the array of US frozen potato products offered follow these links. CHIP SEMINAR: IT’S NOT TOO LATE TO REGISTER!! Just a reminder, it’s not too late to register for the Chip Seminar, March 5-8, 2008, Orlando, FL. The Chip Seminar is the only meeting of its kind bringing growers, manufacturers, and suppliers together. Interested? Contact Sarah Mahler or Mac Johnson at the USPB, macjohnson@uspotatoes.com or 303-369-7783. DEHY BAKERY APPLICATION STUDIES COMPLETED The USPB has received the report from the American Institute of Baking (AIB). Staff is reviewing the information and will be scheduling a conference call with AIB and their research team as we prepare to release this study to the dehy industry, and formulate plans for next steps. Attached are the 2007 Year-End Supermarket Nielsen Reports for Frozen, Refrigerated, Chip, Dehy and Fresh sales through supermarkets. Also attached is a consolidated report of all segments. For the industry’s convenience and use, the USPB has also included a PowerPoint of the fresh numbers that can be incorporated into your presentations. As in the past, the Nielsen numbers can be used in your presentations, but cannot be altered, and Nielsen and the USPB should be identified as the source of the data. We’ve also included the Nielsen map to identify the regions. These reports can be very helpful when reviewing trends and building presentations to your accounts. Questions? Contact Mac Johnson at the USPB, macjohnson@uspotatoes.com or 303-369-7783. 2003-2007 Trend Frozen Rev X Sweet.xls 2003-2007 Consolidated Trend.xls Nielsen 9 Region Map.ppt FROZEN POTATO SALES FOR FOODSERVICE The attached file called, POTATOBoard Oct-Dec CY 2007, contains last quarter 2007, 2007 YE and historical performance dating from 2003. Here are some notes:
Questions? Contact Mac Johnson at the USPB, macjohnson@uspotatoes.com or 303-369-7783. POTATOBoard_Oct-Dec CY 2007.xls
The USPB has received the preliminary top-line Attitude and Usage Study from our new contractor, Synovate. There are no significant changes since last year, encouraging however, is that overall attitudes remain mostly positive. The full report will be available by the USPB Annual Meeting, March 11-14, in Denver. The 2007/2008 NET (National Eating Trends) Report is in the field and will be also be completed by the USPB Annual Meeting. The USPB is awaiting 2007/2008 Homescan reporting. This is the report where the USPB captures the potato buying trends of 125,000 consumers and where they purchased potatoes. This important consumer data, combined with the Nielsen sales data can help you build a very effective presentation for your accounts. USPB RETAIL PORTAL AVAILABLE FOR INDUSTRY USE Quarter 4, 2007 has now been posted on the USPB Retail Portal. The portal allows you to review fresh potato supermarket sales in 48 Scantrac markets – in considerable detail. The portal can be accessed through the USPB website, www.uspotatoes.com: click on Domestic Marketing, then retail portal, follow a drop down to “Market Trend Reports”. If you have problems accessing the data or reading the reports, contact Mac Johnson or Carroll Graham at the USPB, macjohnson@uspotatoes.com or carrollg@uspotatoes.com or 303-369-7783. INTRODUCING NEW PRODUCTS TO YOUR RETAIL CUSTOMERS; THE USPB CAN HELP New products are a critical aspect of the retail business. Last year almost 27,000 new items were introduced into the supermarket arena, yet most won’t be around in 2008. New products are not for the feint of heart, but a new USPB training module is nearing completion to help provide you with the tools you’ll need to consider and to offer you the best chance of success. Contact Carroll Graham at the USPB for additional information, carrollg@uspotatoes.com or 303-369-7783. |
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©2007 United States Potato Board |
