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USPB Press Release

 

Date of Release: 3/23/10

CONTACT: David Fairbourn
Manager, Industry Communications & Policy
(303) 873-2331
david.fairbourn@uspotatoes.com
Lamont Chip-stock Grower to Represent California On United States Potato Board

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DENVER (March 23, 2010)—Brian Kirschenmann of Lamont, CA, was seated as a Board Member on the United States Potato Board (USPB) at the organization’s 38th Annual Meeting, March 9-12, in Denver, CO. He was named to serve on the Board by Agriculture Secretary Tom Vilsack on March 2, 2010 for a three-year term ending February 28, 2013. New Board Members serving on the USPB in their first three-year term can be reappointed to serve another consecutive three-year term.

Kirschenmann is a fifth generation California potato farmer from a family with over 100 years of history. He is the owner/operator of Kirschenmann Farms, Inc., where mostly chipping varieties are grown for the chip-stock segment of the potato industry. Wheat and carrots are grown in rotation.

Kirschenmann brings knowledge and the ability to continue learning to the US potato industry. He is a member of the USPB Chip Committee and the California Potato Research Board. He is a graduate of Reed College, Portland, OR with a BA in chemistry. Kirschenmann was also a member of the Potato Industry Leadership Institute Class of 2009.

Kirschenmann enjoys business development and likes flying, skiing and biking. He is married to Katherine Krebs Kirschenmann and they have a son, Charles Thomas Kirschenmann (age 2).

Authorized under the 1971 Potato Research and Promotion Act, the USPB is composed of producers, importers and a public member appointed by the Secretary of Agriculture. Producer members are nominated at state and local producer meetings and by mail ballot. Each state is entitled to at least one producer member, and additional members are allotted on the basis of the volume of production. Importer members are nominated by importers, and the number of members is related to the volume of imports, up to a maximum of five importer members.

The USPB administers an industry-funded national research and promotion program to increase US exports and domestic potato consumption. USDA's Agricultural Marketing Service oversees the operations of the USPB. More information about the research and promotion programs is available at www.ams.usda.gov/FVPromotion.


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David Fairbourn is Manager, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 303-369-7783 or david.fairbourn@uspotatoes.com. For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board—Maximizing Return on Grower Investment.

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