Introducing the New USPB Consumer Website

DENVER (January 28, 2008)—A new United States Potato Board (USPB) website, www.potatogoodness.com, joined the Board’s online cache of resources championing the goodness and nutrition found in America’s favorite vegetable. This consumer website went live January 17, 2008.

“We're very excited to bring consumers this new USPB website,” said Meredith Myers, USPB Public Relations Manager.  It was created with the new “Potatoes...Goodness Unearthed™” campaign signature as a design driver.”

In this new website, the USPB serves up a healthy plateful of nutrition information, recipes, cooking videos, research—just about anything consumers need to love potatoes and more. It features topics falling under headlines like “Breaking Potato News” and “The Healthy Potato.”
 
So, what was once www.healthypotato.com has been changed to www.potatogoodness.com.  Visitors who link to www.healthypotato.com will be re-directed automatically.

The potato industry is encouraged to reference this site and use it as an additional marketing tool to build momentum behind the new industry nutrition campaign signature. Please replace the old website with www.potatogoodness.com and direct your consumer oriented potato questions to this new resource.
 
For more information about www.potatogoodness.com, contact Meredith Myers by e-mail at meredithm@uspotatoes.com.

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David Fairbourn is Manager, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 303-369-7783 or david.fairbourn@uspotatoes.com. For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board -- Maximizing Return on Grower Investment.