S.C. Johnson & Son, Inc. and the US Potato Board Team Up for Sales

DENVER—(August 7, 2007) S.C. Johnson & Son, Inc., a leading consumer goods company with household brands that include Ziploc® brand bags and Saran™ plastic wrap, to name a few, is launching a new product, Ziploc® brand Zip ’n Steam™ Microwave Steam Cooking Bags. This product allows today’s time crunched consumer to make quick, great tasting, healthy meals at home. And while a whole range of products can be steamed in the innovative and patented steam vented bags —potatoes are particularly great.   

As part of the national product launch, SCJ is demonstrating Ziploc® brand Zip ‘n Steam™ bags in over 5,000 supermarkets and supercenters across the country, with the perfect product to demo—potatoes!! That’s where the United States Potato Board (USPB) came in. The USPB Retail Marketing group and the SCJ marketing and promotional team have worked together to develop a plan to provide the potatoes for the Zesty Potato recipe that will be cooked in the Ziploc® brand Zip ‘n Steam™ bags in each store during the demos.  At the same time, over 1,000,000 USPB potato nutritional and recipe flyers will be handed out.

The in-store demos will be taking place nearly every day throughout the month of August, through mid September. The demos will be nationwide within the following chains: Wal-Mart, A&P, Albertson’s, Big Kmart, Carr’s, Cub Foods, Dominick’s Finer Foods, Food Lion, Fred Meyer, Fry’s Food & Drug, Gennardi’s, Giant Eagle, HEB, Jewel-Osco, Kmart, Kroger, Meijer, Pak-n-Save, Publix, Randall’s, Safeway, Shop Rite, Stop & Shop, Super Fresh, Super Kmart Center, Vons, and Waldbaum’s. In many cases not all of a chain’s stores are involved – but in all cases – a representative number of their stores are participating.

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David Fairbourn is Manager, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 303-369-7783 or david.fairbourn@uspotatoes.com. For complete information about the programs, ROI results, and resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board – “Maximizing Return on Grower Investment”.

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