ANTHONY FARMS RECEIVES 2007 GROWER ACHIEVEMENT AWARD

DENVER—(September 17, 2007) Anthony Farms of Scandinavia, WI, was honored recently, with the Grower Achievement Award. MeisterMedia Worldwide’s American Vegetable Grower magazine initiated this award in 2004 for the purpose of honoring grower operations that have taken production agriculture to new levels of innovation, commitment to food quality and safety, and technological advancement.

Anthony Farms has demonstrated innovative, consumer-oriented marketing through its “Best In Class” (BIC) partnership with its retail customers. BIC is a fresh potato category management program developed by the United States Potato Board (USPB) in which fresh grower/shippers partner with their retailers to implement best practices in merchandising, assortment, pricing, promotion, packaging, and communications.

“As a fresh potato shipper, it is great to feel I’m working in a partnership with a retailer instead of feeling like they are a customer and that anybody can service their needs,” said Chris Anthony of Anthony Farms. “We hope that by bringing knowledge and information, we are becoming more than just a price provider.”

The Grower Achievement Award included an all expenses paid trip to Washington D.C. Anthony Farms was honored with this recognition during the United Fresh Produce Association’s Public Policy Conference in Washington, DC.

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David Fairbourn is Manager, Industry Communications & Policy, at the United States Potato Board in Denver. The mission of the USPB is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. David can be contacted at 303-369-7783 or david.fairbourn@uspotatoes.com. For complete information about the programs, ROI results, and resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board – “Maximizing Return on Grower Investment”.