DomesticFor over 10 years now, the USPB has conducted ongoing research into consumers’ cooking, eating and shopping habits to better understand how potatoes can fit into their evolving lifestyles. This knowledge forms the foundation of our domestic marketing efforts, and powers our work with the industry to grow consumer consumption and hence greater profits for potato producers. Please visit our Retail Marketing section to read more about what the USPB has learned about potato consumers as well as the programs and tools we provide to increase potato awareness and purchases.
Quick and Healthy Recipes Using Fresh Potatoes – Developed especially for the USPB by a talented panel of nutritionists, chefs and home economists, this expanding collection of recipes offers consumers all the benefits of potatoes’ natural goodness in a series of delicious, nutritious dishes that take only 30 minutes or less from prep to plate. Many of these recipes provide savory updates of perennial favorites, using healthy ingredients that taste great while showcasing the potato’s place as a nutritional powerhouse.
>> USPB Quick and Healthy Recipes
Since its inception in July 2002, the USPB International Table-Stock Program has generated positive sales growth. The keys to the program’s past success are building market awareness of the availability of US table-stock potatoes and responding to consumer research aimed at better understanding perceptions in target countries. Please visit our International Table-Stock Marketing section to read more about how the USPB is developing and increasing markets for US table-stock exports.